Contributed by: Joe Morsello
During Rio SEO’s webinar a few weeks ago, Bill Connard, VP of Local Search Solutions, discussed how multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information. This is a huge missed opportunity because using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date.
Bill provided some examples and shared the processes used and the results seen by big brands that are managing their local business listings in bulk. Here are the top three highlights from the webinar:
- About 75% of consumers who generate directions via a search are going to the store to purchase or research a purchase.
- Google, Bing and Yahoo account for 96.3% of US search traffic.
- Claiming your listing on search engines is a good start, but listing optimization is what drives local SEO success.
- 4 Steps to Maximize Local ROI with Listing Management: 1. Single environment to manage and collect local data; 2. Tackle the BIG local search directories first; 3. Syndicate local data to build links and enhance user experience; and 4. Measure Local SEO ROI through KPIs.
- Ways to Optimize Local Data: 1. Name can include geo-modifier or service (i.e. Sports Authority San Diego); 2. Consistent address, local phone number; 3. Local business hours and specialty hours; 4. Local descriptions to include services offered (i.e. Sports Authority Sporting Goods); 5. Brand logo, storefront and product images; and 6. Social media links and additional local info.
Check out the entire presentation below:
For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.
Contributed by: Neg Norton
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan deals, their parents and grandparents rarely rely on their devices to take advantage of what is increasingly available via mobile, right?
Maybe not. According to the results of a new consumer survey conducted by Thrive Analytics and released today by the Local Search Association, older generations — including Boomers and Seniors — are embracing mobile as a local shopping companion.
Local marketers should take note of the growing importance of mobile across all age groups, including Boomers and Seniors, and the various ways in which mobile usage and preferences are uniform across generations.
Take a look at our infographic below overviewing our survey results, and then head over to Search Engine Land to read my analysis of the key takeaways from this study.
Contributed by: Joe Morsello
You saw the exciting activities, events and Idea Labs set for Day 1 of our 3-day jam-packed event, April 27-29 in SoCal. Now let’s take a look at some of the highlights for Day 2 of LSA|14:
Main Stage Sessions
- Kristen Coit, Head of Directories and Web Hosting (Google)
- The Cross-Screen Opportunity (Mobile Media Summit, Digitaria)
- Making it Easy for Small Businesses (Bing)
- Measuring Real World Results from Mobile Ads (xAd, JiWire, PlaceIQ, YP)
- National Advertiser Perspective (VCA Animal Hospital)
- How Digital Offers & Couponing Help Customers Find Locations (Street Fight, Retale, Wanderful Media)
- Global Leadership Panel (YP, Sensis, Zap Group, Trudon Ltd., Radicle Consulting)
For a list of all the sessions and descriptions of each, visit the Agenda Page.
New Member/Partner Member Yacht Cruise (invitation only)
This exclusive networking event will take place on board the Ambassador yacht for a few hours of cruising the coast. Sponsored by Thrive Analytics and Local Market Launch, this will be a great way to make new connections while taking in the beautiful scenery of Southern California.
Findability: Discovery and the Real Value of Content in Local Search
While enjoying breakfast, hear about the differences between consumers looking for a specific branded product, service or provider versus consumers looking without a product, service or provider in mind. The latter is how the vast majority of searches take place and represents a true growth opportunity in local search online and also the vast majority of the searches taking place. Local Market Launch will explore what content is important, how to produce it, who in or outside the organization should produce it and where it should be distributed to address this market opportunity.
For more details, visit our Agenda Page – and if you haven’t already done so, register now for LSA|14!
Contributed by: Joe Morsello
Please join LSA and Rio SEO for an exclusive webinar presentation next Thursday, April 10 from 2 pm – 3 pm EST.
Multi-location businesses, especially national brands with thousands of locations, struggle to manage the accuracy and consistency of their local business information. Yet, using local listings to drive search traffic has proven to deliver the lowest cost per acquisition in the search industry to date. During this webinar, Rio SEO will share the processes used and the results seen by big brands that are managing their local business listings in bulk.
Rio SEO Local Search powers store finder software, mobile store finder software, and local business listing management software. They offer Automated Local SEO services to multi-location businesses allowing them to optimize, distribute, and claim their local listings in Google, Yahoo, Bing, Infogroup® expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Social Networks and other online local data aggregators. Based in San Diego, Rio SEO is among the largest independent providers of SaaS based, local SEO automation solutions and patented SEO reporting tools. Customers include brand marketers, retailers, and digital agencies. For more information about Rio SEO contact them at 858.876.3010 or visit them online at www.RioSEO.com.
Spots are limited so reserve your seat today!